We know getting photography clients is not that easy and if you are working without a strategy, it would be almost impossible. All the recent trends show that the e-commerce industry is growing very rapidly. And with that the demand for product photography too. So, now that you know that the industry is growing with a good scope, how can you get some product photography clients too?

The product image is the primary and only way, a customer can see a product online. Therefore, e-commerce product photography is very very important to improve the conversion rate and grow selling volume.

That’s why we made the ultimate guide on how to get clients for product photography! Whether you’re a budding photographer or a seasoned pro, these 7 steps are your ticket to making your product photos pop and grabbing the attention (and pay) you deserve. Dive in to discover tips for getting new clients. So, let’s jump in,

How To Get Clients For Product Photography

1. Know Your Ideal Client

The first thing to get clients for product photography is to find clients is to figure out who your perfect client is. This means understanding what kinds of businesses or products you want to take pictures of and what kind of money they’re willing to spend.

This is super important because your whole plan to get clients will be based on who your ideal client is for product photography.

If you’re not sure who your ideal client is, take a moment to think about it. Make a list of the types of businesses or products you want to work with and how much money they’d probably have.

For example, some photographers focus on a specific product type, like taking pictures of jewellery, beauty products, or food. Others like working with certain kinds of clients, such as small businesses or startups.

No matter what you like, make sure you know who your ideal photography client is before you do anything else. If you don’t, it’ll be hard to make a good plan to get clients.

Ask yourself questions like:

• What are the top 10 brands you’d love to work with?
• What do those brands have in common?
• What products do you want to take pictures of?
• What industries do you know about and like?
• Who are your favourite clients so far, and why?
• Which clients were the toughest to work with, and why?
• What size company do you want to work with?
• Do you want to work with local businesses, or are you okay working with companies from anywhere in the world?

2. Make Your Product Photography Portfolio

Your portfolio for product photography is one of the most important things you have to get new clients. It’s your chance to show off what you can do and your style to attract clients.

Here are two ways you can quickly build up your product photography portfolio:

Take Cool Pictures of the Stuff You Have

If you don’t have any clients yet, that’s okay. You can still make your portfolio better by taking cool pictures of the stuff you own.

This is a good way to practice your photography skills and try out different things with lighting, angles, and how you set things up.

You can take pictures of things like:

• Things in your house like candles, vases, and air fresheners
• Beauty stuff like creams, shampoos, cologne, and lipstick
• Accessories like watches, bracelets, earrings, and sunglasses
• Electronics like headphones and cameras
• Food stuff like coffee beans, tea boxes, spices, and whiskey bottles

For this, you should also know where clients will use these images, like if they will use the images for E-commerce websites, or they will use it for branding and based on that you can enhance your portfolio to better connect with your audience. If you want to learn this, you can click here: where client will use these images

3. Set Up A Professional-Looking Website

Once you’ve developed your initial product photography portfolio, it’s crucial to invest resources in establishing a professional-looking website for your product photography business.

A professional website is vital because it serves as a primary marketing tool to attract new clients. Your website should feature

• A portfolio showcasing your best product pictures categorised effectively.
• Information about your services and pricing.
• An “About” section providing background about you.
• Client testimonials, preferably in video format.
• Clear contact information.

Creating a professional-looking website demonstrates your commitment to your product photography business and positions you as an expert in your field.

If you lack the time or skills to build a website yourself, consider hiring a freelance web designer. Clearly communicate your preferences for the website, ensuring they understand your vision for your product photography business.

4. Market Photography Services On Social Media

Next in how to get clients for product photography is social media. it is an outstanding platform for promoting business offerings, with approximately 3.2 billion people worldwide regularly using various social media platforms.

Utilizing impressive images for self-branding is an effective advertising method. Social media marketing provides an excellent opportunity to reach a broad audience. Common social media platforms for photographers include:

• Facebook
• Pinterest
• Instagram
• Reddit
• Twitch

Photographers can leverage social media as a powerful promotional tool. 

5. Connect With Your Network

If you know people who own businesses, whether they’re friends, family, or just acquaintances, ask them if they need product photography. It’s an excellent way to start earning money and build up your portfolio with professional pictures.

And if you don’t directly know a business owner, maybe someone in your network does. Don’t hesitate to reach out to your friends on Instagram, Facebook, or LinkedIn. You’ll be surprised at how many are willing to assist, especially when they know you’re just starting as a product photographer.

Remember, the aim is to land your initial paying clients and have quality photos for your portfolio. Once you’ve got some happy clients, it becomes much easier to attract new ones and expand your business.

To be a part of India’s photography enthusiast community, you can join here: Community Offer

6. Be Where Clients Look: Online Job Platforms

Freelancing services are fantastic for finding new product photography clients. These platforms help you showcase your work to potential e-commerce clients worldwide.

Here are five freelancing services you can explore:

• Fiverr.com
• UpWork.com
• Guru.com
• PeoplePerHour.com
• Freelancer.com

When signing up on these platforms, ensure your profile is complete. Add some of your best work, and write an attention-grabbing headline. This makes you stand out and catch the eye of potential clients looking for e-commerce product photography. 

7. Team Up With Local Stores

Want local clients for your e-commerce photography? Local retailers are a great catch, as they often find photographers willing to work for reasonable prices.

Avoid chasing corporate clients since they usually have in-house photographers already. Focus on signing contracts with local small businesses walking into the digital world.

Create a Google Business list for your area, showcasing your services. This can attract not just local shops but also wealthier clients willing to pay more. It’s a smart move to connect with your community.

Then it depends on how you approach and pitch them for your services, if you want to know in-depth how can you do that, you can learn here: how will you approach to the clients video